Social media and my collective unconscious

I had fitful sleep last night punctuated by a series of stupid dreams. Here was one of them: My girlfriend and I were working on a “social media strategy.” Apparently this involved taking a ride along a canal in a medium-sized boat to collect and dispose of diaper footballs.

I remember the boat was kind of nice. It had stripes painted on it and brass rails, a cabin below. Fronting on this canal were a series of luxury condos, and really nice restaurants with big glass windows. Inside one restaurant, which had pale yellow exterior stucco walls and trim cut from rich, dark wood, you could see big potted plants and tables with white tablecloths set for lunch. This district was like some of the posher stretches of the London canal system. The canal was narrow and the boat traveled really close. You could step off right onto the balconies of these buildings.

Apparently, the balconies were littered with diaper footballs. (Non-parents: a diaper football is when you fold a used diaper up tightly, securing the contents into a ball you can easily toss into the garbage). We got rid of the footballs by tossing them overhand into the water. My girlfriend was telling me why it was important to get rid of them as soon as possible. If you don’t, she explained, they freeze overnight and become like rocks.  Homeless people throw them through the windows of people’s home and of businesses. Then they rob them.

The meaning behind this dream: not sure. I do know I’ve been thinking about, pitching and working on a lot of social media projects lately.  While I’m guilty of this too, I tend to say marketing people have made “social media” the most overused term of the past year, and that the majority of times people use it, they’re full of the same thing as the diapers.


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