Perhaps acting naturally in the social media landscape creates personal connections that may also be good for business. You talk to people the same way you would talk to people. You don’t irritate them, and now they might buy something from you. The hierarchy of personal over propagandistic in these new media make us expect real instead of canned communication. Unless you are annoying in real life, then basic etiquette, being real with people, could easily be applied on Twitter and other social utilities.
Looking back on the wisdom of pre-social media days, there’s always been this word, “networking,” which was a very polite way of saying, “We’re talking about business. We may be trying to sell each other something, but we’re not going to be sleazy about it.” Hopefully “social networking,” a term that’s getting obscured by “social media” (we get hung up on the technology), will take a more active position. The wisdom of traditional networking says: Don’t be a [insert your own insult; mine is bad etiquette]. This can also be applied in social media networking. >>> More